Holland pavilion - Hannover Messe 2014
The central Dutch pavilion housed a colourful community of 30 innovative Dutch companies and organisations. A large stage housed lectures and (TED-)talks. The architectural concept was based on kite surfing, presenting the Dutch spirit in a nutshell, the huge shapes proved to be visitor magnets. The setup enabled maximum exchange and openness; the pavilion presented thus a mentality, a culture of innovation and cross-thinking. The reception was phenomenal.
