Philips Lighting - Light + Building 2016 submission

Philips Lighting briefed a central role for the symbol of the new era of lighting technology - the Cloud, that mysterious internet home for data. We materialized it into a memorable oval central space, built from hundreds of thin Philips LED monitors. The monitors formed a single medial installation that was interactive and could facilitate great moods and images. The concept didn't win the job regrettably. But didn't we see a similar enormous cloud of monitors a year later in the Philips Lighting Eindhoven head office?