Belgium pavilion - World Expo 2012
The Belgium pavilion presented to its visitors a metaphorical fair positioned at the Belgian coast. We loved our idea of creating carousels for this country that started surrealism and that knows how to party. The carousels functioned as great storytelling exhibits, of which the visitors could enter two: the diamond- and the chocolate carousel. The huge central carousel presented a fantastic parade of Belgian cultural key figures - from Tintin to Van Rompuy and the Red Devils. The visitor experience was topped off with a great soundtrack.
