Standardization Forum - Inflatable decision tree

Standardization Forum is a Dutch governmental department working on the quite abstract theme of standardization for digital collaboration. There was a need for visualization to help with the communication. MOXIE first designed the graphic 'decision tree' in 2019 - and now, a friendly, extravert inflatable. It generates immediate sympathy with internal and external contacts. Part tree, part cloud and superpractical. Light and easy.