Holland pavilion - World Expo 2015

The theme “Share, Grow, Live” represented the Dutch culture and its food-industry from research and production to distribution and consumption. The pavilion was conceived as a bright and fresh festival, a bold concept that was immediately embraced by the Italian organization - and by the visitors, who voted the pavilion second only to the Japanese pavilion during the firste weeks of the Expo. The open, colourful and surprising pavilion presented Holland as we know it - as an experience of togetherness that is so crucial for solving global challenges.