Philips Lighting - Euroshop 2014
The new era of LED lighting is one of exciting innovation, in which Philips plays a leading role. We took a famous painting of Dutch artist Theo van Doesburg as inspiration - created in the early 20th century, another exciting innovation moment in Dutch culture. The spirit was translated in 'Expect the Unexpected' - a spatial concept that functioned as a great showcase for Philips products and stories. Awarded with the prestigious 2016 German Design prize.