PETER VAN LIER

concept, creative direction, management

Peter studied Architectural Design at the Royal Academy of Art in The Hague.

1997 he co-founded TOTEMS, international agency for exhibition design, where he lead the multi-disciplinary teams in many prize-winning projects for high-profile brands such as Mercedes-Benz, Audi, Philips Lighting, SAP and Herman Miller. Since 2005 the team built parallelly a resume with national pavilions on World Expos, as well as temporary public historic and thematic exhibitions.

Peter develops visitor experiences content- and value-driven while always hunting for the unexpected, innovating angle and tone.

Peter started MOXIE design with Sabine van Velzen in late 2018, continuing his work on high-profile international projects. With an increasing focus on museum and thematic exhibitions and experiences.